Social Video Explosion – 9 Apps To Start Using Video in Your Social Media Campaigns

If it seems like you’ve been seeing a lot more video on the social media platforms that you use, you have. Use of video is exploding across social media, with over eight billion videos (100 million hours of video) being watched every day on Facebook alone. Experts predict that number will continue to soar and that video will make up more than 80% of all consumer Internet traffic by the year 2020.

With this increase in video use comes an associated increase in the number of apps designed to help you more easily create and promote videos over your social media accounts. The following nine apps are all getting a sizeable amount of buzz in this area. If you’re looking for an easier way to make and manage videos for social media, give one or more of these a try. Many of these offer limited free versions or free trials, as well as well-stocked tutorial/example sections to help you get started.


Animoto is one of the easiest tools out there for creating and sharing videos related to business, photography, and family. For use with iPads, iOS, and Android, you can use Animoto to quickly set the tone for your video by utilizing their styles, adding one of 500+ background songs, as well as adding your own photos, video clips, and text.

Animoto offers three annual pricing tiers starting at $8/month for a personal account, or you can expect to pay double that if you want to instead pay month to month. There is also a 14-day trial available so you can check it out for free.


The creators of PowToon claim you can create your own animated video or presentation in 20 minutes, and they provide you with a wealth of templates, characters, objects, backgrounds, and transitions to do so. According to the company, this video creation tool is so popular that a powtoon is created every second, adding up to a whopping 1,278,833 (and counting) powtoons in total.

You can get started here with a limited free account, while more fully-featured Premium plans start at $19/month.


Claiming over 1,700,000 clients, Wideo makes it easy to create everything from company presentations and product demos to school projects and animated narratives. The program itself features over 80 templates and has a built-in animation maker.

Basic plans start at $19/month (billed annually). Upgrade to a higher plan to create longer videos, get higher storage limits, and take advantage of other enhanced features.


Magisto uses an A.I.-driven video editor to help you in creating personal or business videos. You pick the best music, effects, themes, and more, after which the A.I. pulls it all together for you. Magisto is currently used by 40,000 business video customers.

Pricing for the Premium plan is $2.41/month (billed annually). With this plan you can use up to 60 photos and 60 videos, create videos up to 2:30 in length, and have full use of Magisto’s Premium editing styles. Professional and businesses plans are also available that include analytics, HD, branding features, and other advanced perks.


With WeVideo you can capture, create, and share movies up to 4k resolution. The program works in Mac and PC browsers, as well as on Chromebook, iOS, and Android. In addition to having full control of all aspects of the video creation experience (everything from transitions to motion effects to a green screen), you can also take advantage of advanced features such as Storyboard and Timeline. “Tens of millions” of videos have been created and shared since WeVideo’s 2011 launch.

WeVideo comes in a free version, as well as more full-featured versions that start at $4.99/month (billed annually).


Freely available via the App Store and Google Play, Quik is a video editor with which you can create rich videos using photos and video from your GoPro, phone, or other device. The feature list is impressive for a free app. You can add up to 75 photos or video clips, which can be pulled together along with 23 video styles and 80 songs. With Quik you can manually tweak transitions, effects, and more, or let Quik itself analyze everything and make changes for you. And when you’re done, you can share your creation on Instagram, Facebook, WhatsAPP, and other platforms.

Wirecast Go

Wirecast Go is the wireless camera app (iOS only) based on the Wirecast premium video production platform. Like Wirecast, live streaming is where this app really excels. The free version lets you switch between two shots, interact live with your audience, and offers unlimited streaming. Upgrade the app for $5.99 to unlock additional features, including unlimited shots.

Wirecast Go is available in the App Store.


Like Wirecast Go, filmoraGo is a free mobile video editor that is based on a larger video platform, in this case filmora. FilmoraGo features a variety of themes, overlays, filters, and transitions, all with no time limits or watermarks. You can also slow down or speed up video, and even play it in reverse. When you’re done, you can easily share your creations on platforms such as YouTube, Facebook, Instagram, WhatsAPP, etc.

FilmoraGo is available for free through the App Store and Google Play.


Lumen5 will be of particular interest to bloggers. Enter the URL of your latest blog post into the program and Lumen5 will import the text. Select specific sentences in the post, add highlights, drag and drop images relevant to the text (although the A.I. does a pretty good job to start you off), add a soundtrack, and voila… instant video. I’ve been playing around with this one over the past couple of weeks, as seen in the video below (or go to the Lumen5 site to see what folks with a lot more artistic skill than I have can do with it).

40,000 brands are currently using Lumen5, and the free version of the program alone features millions of free video files and the ability to input your own brand colors, watermark, call-to-action items, etc. Upgrade ($49/month) to create higher resolution videos and get other perks.

Are you currently using a program to create video for social media that you love? Share what you love about it in the comments!

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