At a glance:
-fast-growing social platform
-70% of users are women between the ages of 18 and 35
-photo-sharing app for use on iPhones, some Samsung and Android devices
-more of a brand-building than a marketing platform
Launched in 2010, Instagram was bought by Facebook and currently has 700 million active users a month (April, 2017). It is also growing fast. That 700 million is double what it was two years ago, with most of the users being female between the ages of 18 and 35. The majority of users also check their Instagram app at least once a day (59%).
Like Pinterest, this is a visually-based platform, but there are a few important differences. The first: you’re going to need an iPhone, Samsung, or Android-based device to share photos. While you can use your PC to manage your Instagram account, you won’t be able to upload pictures without a smart phone/device (technically, you CAN use a third-party tool or browser trick to upload from your PC, but Instagram discourages it). There are also no clickable links associated with posts, so this is much more of a brand-builder than a marketing platform.
Instagram, however, is a great way for small businesses to share their products and staff photos, as well as to keep customers updated on their latest business developments. You can easily personalize the account to reflect your business, and the wide variety of filters available make this a fun way to interact with current or potential customers.
Note: This is part of our Finding The Right Social Media Platform For Your Small Business feature. Click through for the intro, as well as links to the other platforms covered.