Should Your Small Business Be On Pinterest?

At a glance:

-80% of Pinterest users are women 25-45

-very much a visual platform… think lots of photos

-businesses that do best here are in the food, travel, DIY/home décor and fashion industries

-Pinterest buy buttons help to get conversions

Pinterest is the first platform on our list that is very specifically a visual platform (more on this in a moment). It’s only been around since 2010, but it has up to 175 million monthly users (as of April, 2017). The real stats here, however, come when you start looking at women and Pinterest. The overwhelming majority of this platform’s users (80%) are women between the ages of 25 and 45. 42% of women who are online are Pinterest users. Reread that sentence. If your target audience is women, you’ll certainly want to give this social media option a look.

You’re also going to want to have a real flair for photos. Some of the top Pinterest categories include food, travel, DIY/home décor, and fashion. If your business lies in one of these areas, and you have top-notch visual content, chances are you’ll do very well on this platform. Even if you don’t have the photos for the platform, you can still find success with things like step-by-step guides, checklists, etc. Put in your time here and your business could hit the viral jackpot and potentially reach millions.


One Pinterest bonus: the buy button. This makes it easy to turn your pretty pictures into sales.

Note: This is part of our Finding The Right Social Media Platform For Your Small Business feature. Click through for the intro, as well as links to the other platforms covered.

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