Should Your Small Business Be On Facebook?

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At a glance:

-1.28 billion daily users
-good to use if your audience is older
-highly targeted advertising and robust marketing tools
-a great place to establish your business’ online social media presence

When it comes to social media platforms, Facebook is in a class by itself. Started in 2004, it is used by 1.28 billion daily users (as of March, 2017), and getting really close to 2 billion active monthly users. 44% of these users log onto the site several times a day. Unlike other major platforms that slant younger or more female, every demographic uses Facebook, especially older folks, who you won’t necessarily see in large numbers on sites like Snapchat or Instagram. In fact, only 9% of Facebook users are between the ages of 18 and 24.

With Facebook, you can share everything from photos to videos. Businesses can create pages, groups and events. Current and potential customers can check out your products and ask questions or offer other feedback online. Many businesses use Facebook as their primary or only foray into social media.


Marketers will find a very robust set of advertising tools on this platform. You can run ads that are highly targeted by age, gender, and interests. The site also offers Facebook Audience Insights (http://www.facebook.com/business/news/audience-insights), a tool “designed to help marketers learn more about their target audiences, including aggregate information about geography, demographics, purchase behavior and more.” With this tool you can sift through a ton of information on people who are on Facebook in general, those that like your page/events, or even custom audiences that you create. Here is probably a great time to mention this again: 1.28 billion daily users.

If you do nothing else on social media, you should at least put up a page for your business containing your contact and other relevant information. This is a great platform to help you build brand awareness and get new leads.

Note: This is part of our Finding The Right Social Media Platform For Your Small Business feature. Click through for the intro, as well as links to the other platforms covered.

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