At a glance:
-80% of Pinterest users are women 25-45
-very much a visual platform… think lots of photos
-businesses that do best here are in the food, travel, DIY/home décor and fashion industries
-Pinterest buy buttons help to get conversions
Pinterest is the first platform on our list that is very specifically a visual platform (more on this in a moment). It’s only been around since 2010, but it has up to 175 million monthly users (as of April, 2017). The real stats here, however, come when you start looking at women and Pinterest. The overwhelming majority of this platform’s users (80%) are women between the ages of 25 and 45. 42% of women who are online are Pinterest users. Reread that sentence. If your target audience is women, you’ll certainly want to give this social media option a look.