At a glance:
-great way to monitor for mentions of your brand
-140-character limit makes it an idea way to blast out info on sales, events, etc.
-keep up with your industry news, influencers
-fast-paced, may require more attention than other platforms
Launched in 2006, Twitter is less about keeping up with family and friends and more about communicating with people you wish to reach. With 313 million active monthly users (as of 6/30/16), this is a big platform for breaking news. The use of hashtags (#likethis) let you keep up with and participate in both breaking news and the latest trends.