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Savvy Branding Strategies to Build Your Customer Base
April 16 @ 1:00 pm - 2:00 pm
Strong branding lets people know who you are in an instant. It establishes credibility, makes it easier to reach new prospects and keeps your business in customers’ minds. So what does it take to create a brand with impact?
Ashley Kimlinger and Sonia Mansfield of Deluxe Corp. will share expert advice on how to get started, the most effective ways to use your brand in your marketing and a behind-the-scenes look at the branding decisions made on Deluxe’s critically acclaimed TV series, Small Business Revolution — Main Street.
You will learn:
What you need to know before starting the logo design process
How to promote your brand with print
Tips on positioning your brand and standing out from competitors