Category: Social Media

Facebook logo

At a glance:

-1.28 billion daily users
-good to use if your audience is older
-highly targeted advertising and robust marketing tools
-a great place to establish your business’ online social media presence

When it comes to social media platforms, Facebook is in a class by itself. Started in 2004, it is used by 1.28 billion daily users (as of March, 2017), and getting really close to 2 billion active monthly users. 44% of these users log onto the site several times a day. Unlike other major platforms that slant younger or more female, every demographic uses Facebook, especially older folks, who you won’t necessarily see in large numbers on sites like Snapchat or Instagram. In fact, only 9% of Facebook users are between the ages of 18 and 24.

Social Media

Note: This 11-part article is an introduction to our up-coming ebook series called The Small Biz Social Media Mastery Series. As the title implies, the Mastery Series will help small business owners easily navigate the business opportunities available on a great many social media platforms. The guides will cover everything from starting a business account to engaging with customers, advertising, and step-by-step tips and tricks to get the most out of each platform for your business.

You can register for our newsletter here to be informed when new titles in the series become available. Links to the other parts of this article can be found below.

If you run a small business, you really need to be using social media. This may not have been the case a few years ago, but social media is just so widely used now, you’re really shooting yourself in the foot if your business isn’t making some use of this phenomenon.

The Benefits Of Social Media

There are many ways that having a social media presence can help your small business:
-Social media gives you an easy way to directly communicate with, and market to, both existing and potential customers. It’s also a great way to quickly respond to customers’ questions and other feedback.
-Social media is a great way to bring traffic to your business website, which in turn leads to conversions. It also helps in improving your website’s search engine placement.
-With social media, you can easily introduce your brand to new audiences.
-Social media will enable your business to look “cool,” by which we mean modern and relevant.

Social Media

One of the worst things you can do when crafting a blog post (or, for that matter, an email, ebook, webinar, etc.) is to give short shrift to your headline. Unlike writing for something like a magazine, your headline is often the one shot you have to sell your post and draw in readers. And those who read your headline? Only 20% will click through to check out the article.

Regardless of whether people see your headline in search engine results, in their email, or through social media, it has to be compelling so that people will not only click through to read the article, but will also share it. The following tips will help you to punch up your headlines and turn them into winners.

Pitch To Your Audience

Keep your audience in mine when you craft your headline. What are they looking for? What are they afraid of, concerned about? What do they want? Similarly, use “you” or “your” in the title to address them directly. You’ll get the reader’s attention if you use the 2nd person (you) in your headlines.

Make Your Headline Into A Question

A question mark in your title will catch the reader’s eye, and asking them a question will help to draw them in. What is the answer? They’ll have to click through to find out.

Blogging Social Media