At a glance:
-1.28 billion daily users
-good to use if your audience is older
-highly targeted advertising and robust marketing tools
-a great place to establish your business’ online social media presence
When it comes to social media platforms, Facebook is in a class by itself. Started in 2004, it is used by 1.28 billion daily users (as of March, 2017), and getting really close to 2 billion active monthly users. 44% of these users log onto the site several times a day. Unlike other major platforms that slant younger or more female, every demographic uses Facebook, especially older folks, who you won’t necessarily see in large numbers on sites like Snapchat or Instagram. In fact, only 9% of Facebook users are between the ages of 18 and 24.