Note: This 11-part article is an introduction to our up-coming ebook series called The Small Biz Social Media Mastery Series. As the title implies, the Mastery Series will help small business owners easily navigate the business opportunities available on a great many social media platforms. The guides will cover everything from starting a business account to engaging with customers, advertising, and step-by-step tips and tricks to get the most out of each platform for your business.
You can register for our newsletter here to be informed when new titles in the series become available. Links to the other parts of this article can be found below.
If you run a small business, you really need to be using social media. This may not have been the case a few years ago, but social media is just so widely used now, you’re really shooting yourself in the foot if your business isn’t making some use of this phenomenon.
The Benefits Of Social Media
There are many ways that having a social media presence can help your small business:
-Social media gives you an easy way to directly communicate with, and market to, both existing and potential customers. It’s also a great way to quickly respond to customers’ questions and other feedback.
-Social media is a great way to bring traffic to your business website, which in turn leads to conversions. It also helps in improving your website’s search engine placement.
-With social media, you can easily introduce your brand to new audiences.
-Social media will enable your business to look “cool,” by which we mean modern and relevant.