This article originally appeared as a chapter in my ebook, How To Craft The Perfect Amazon Product Listing (& Other Tips to Increase Your Sales), available on Amazon.com. If you’re struggling with sales on Amazon, this guide can help.
Rank well on Amazon and your sales will increase, but how do you accomplish this? Use the following tips to help improve your search standings on Amazon. While there are any number of things you can do to rank better on Amazon, these are the ones that constantly popped up while researching this book.
1. Having a lot of positive reviews is a great way to rank well on Amazon, but there isn’t a whole lot you can do here (we will look at something you CAN do in the next tip). One way to encourage more positive reviews is to be very attentive and engage with your customers. Keep an eye on your listings to catch any problems that develop early on, and always answer questions.
2. Solicit reviews, preferably a week or so after the person has received your item and had a chance to use it/wear it/etc. One great way to do this is to send a follow-up email thanking them for their order, asking if they have any questions or concerns, and requesting a brief review, if they have a moment. Check the reviews section of this book for more information on how to manage this pivotal part of your Amazon listing.