Category: Blogging

call to actionYou’ve put all this time into crafting the perfect article or blog post. You’ve got a great headline, your SEO is spot-on, and you’ve nailed every point of your outline with, let’s face it, a certain linguistic genius. Your reader is enthralled, breathlessly gliding through paragraphs, and then… the article just ends. Full stop. The reader scrolls, scrolls, but that’s it. Disappointed, the reader heads off to see what kind of kitten pix are trending.

You have just committed blogging malpractice.

Don’t be that writer who leaves a reader hanging at the end. Instead, keep the conversation going with what are known as calls to action. In days of old, these usually were something like sending in a card (postage paid!) for a free trial subscription. You have a number of more interesting options in the Internet age for keeping readers engaged after they finish your article. But first, a couple of brief notes on…

Blogging Social Media

If it seems like you’ve been seeing a lot more video on the social media platforms that you use, you have. Use of video is exploding across social media, with over eight billion videos (100 million hours of video) being watched every day on Facebook alone. Experts predict that number will continue to soar and that video will make up more than 80% of all consumer Internet traffic by the year 2020.

With this increase in video use comes an associated increase in the number of apps designed to help you more easily create and promote videos over your social media accounts. The following nine apps are all getting a sizeable amount of buzz in this area. If you’re looking for an easier way to make and manage videos for social media, give one or more of these a try. Many of these offer limited free versions or free trials, as well as well-stocked tutorial/example sections to help you get started.

Animato

Animoto is one of the easiest tools out there for creating and sharing videos related to business, photography, and family. For use with iPads, iOS, and Android, you can use Animoto to quickly set the tone for your video by utilizing their styles, adding one of 500+ background songs, as well as adding your own photos, video clips, and text.

Animoto offers three annual pricing tiers starting at $8/month for a personal account, or you can expect to pay double that if you want to instead pay month to month. There is also a 14-day trial available so you can check it out for free.

Blogging Social Media

One of the worst things you can do when crafting a blog post (or, for that matter, an email, ebook, webinar, etc.) is to give short shrift to your headline. Unlike writing for something like a magazine, your headline is often the one shot you have to sell your post and draw in readers. And those who read your headline? Only 20% will click through to check out the article.

Regardless of whether people see your headline in search engine results, in their email, or through social media, it has to be compelling so that people will not only click through to read the article, but will also share it. The following tips will help you to punch up your headlines and turn them into winners.

Pitch To Your Audience

Keep your audience in mine when you craft your headline. What are they looking for? What are they afraid of, concerned about? What do they want? Similarly, use “you” or “your” in the title to address them directly. You’ll get the reader’s attention if you use the 2nd person (you) in your headlines.

Make Your Headline Into A Question

A question mark in your title will catch the reader’s eye, and asking them a question will help to draw them in. What is the answer? They’ll have to click through to find out.

Blogging Social Media