At a glance:
-fast-growing social platform
-70% of users are women between the ages of 18 and 35
-photo-sharing app for use on iPhones, some Samsung and Android devices
-more of a brand-building than a marketing platform
Launched in 2010, Instagram was bought by Facebook and currently has 700 million active users a month (April, 2017). It is also growing fast. That 700 million is double what it was two years ago, with most of the users being female between the ages of 18 and 35. The majority of users also check their Instagram app at least once a day (59%).